When we started The Kickoff, the year was 1951.
That college football season finished with seven unbeaten major college teams, of which five were unbeaten and untied. Ultimately, the Tennessee Volunteers were voted the best team by the Associated Press, followed by the Michigan State Spartans, with the Vols having a plurality of first-place votes (139 to 104). Back then, there was no playoff in college football, no “Division I-A” and a halfback at Princeton, Dick Kazmaier, won the Heisman.
The Kickoff started as a printed publication distributed mainly through pro athletes and coaches with whom our company enjoyed a networking relationship. Over the years, it evolved into a sophisticated mail house operation focusing on the fulfillment side of direct mail advertising.
Corporate sponsorships allow companies to send a version of The Kickoff that is branded with their logo to their customers (or prospects) for the advertising opportunities.
A few years ago, we took The Kickoff digital, offering a PDF version sent by email.
A lot of things have changed since 1951. The Kickoff co-owner, Bert Caldwell, said the biggest change since he played the game was the physical size of the athletes. In the decades since, a lot of attention has been paid to making sure the game is safer. College football has also grown into a huge source of lucrative entertainment for massive media properties.
All of our time closely following the game of college football – obsessing over it, really – has given our staff keen insights into the sport we all know and love. Our long history of covering the game informs our picks when we prognosticate on what the future holds.
We are proud of our record for accuracy and the trust that our subscribers continue to put in us.
We are now taking orders for the upcoming season, which will be our 70th year in publication. We have a lot of great features planned for the 2020 campaign, so don’t miss out!
Subscribers, if you have already received your renewal notice, you’re all set. If not, you can subscribe on our website. You may also order over the phone at 423-267-0953.
You may also download and print the subscription form in case you would like to mail it. Download it here: 2020 Order Form