With The Kickoff keeping your business in front of them throughout football season, they will mentally link their love of the sport to your name and logo, increasing the odds that you’ll be the first one they think of when they need to buy what you sell.

You’re targeting the difficult-to-reach male audience, as well as the increasing numbers of woman who share an intense passion for the sport. These are the ones who wake up Saturday mornings excited to light the grill and make it a day-long event.